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We realize that some current users of Twitterrific for the iPhone may lose a few of their favorite features as we move towards these new versions. In the end, this approach benefits both the customer and the Iconfactory and makes for less frustration. This will hopefully allow us to avoid the pitfalls of having one version wildly out of sync with the rest (like the current Mac version). Once all the versions are in sync, we can concentrate on bringing updates to Twitterrific across all platforms simultaneously.
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Free of the pressure to include everything but the kitchen sink, Twitterrific now starts fresh and will gain new users. All these things aside, rebooting the app in this fashion has allowed us to evaluate each feature on its own merits.
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Add to this the long-awaited full landscape support that our users have been crying out for and Twitterrific is a whole new experience on the iPhone. Twitterrific 3 for iPhone benefits from all the work that has already gone into the iPad including: proper retweets, lists, saved searches and more. Will we bring back some of the most heavily requested features? Yes, versions 1.0.1 and 1.1 for iPad have already added requested features like 3rd party push, reply all and picture uploading. Having eventual parity across all versions of the application will cut down on technical support requests and free up our development time, resulting in more regular updates and bring Twitterrific to a wider audience. The result is a strong user experience that is influencing our efforts on the iPhone as well as the new upcoming Mac version of Twitterrific. The app is decidedly easy to use and has a feature set that the majority of users want. Early reaction to Twitterrific for iPad has been very positive. Those fabled 80% of users that Steve Jobs mentioned at the product’s launch are now our target audience. Like the iPad itself, Twitterrific is now designed for the masses.
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What we present in exchange is simply the most friendly, easy to use Twitter client available anywhere. There are no layout controls, body text compression, address book, themes and no tap shortcuts.
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Many of the extraneous features from the iPhone version were initially removed including *all* of the app’s settings. The result was Twitterrific for iPad which is now available on the App Store. Constrained by the 60 day launch deadline, we set about to create a fresh version of Twitterrific that would be dead simple, include all of Twitter’s core features and be a joy to use. The announcement of the iPad changed all that. A growing chorus of users told us the app was too hard to understand. Eventually this “leap before you look” approach increased the complexity of the user interface and made the app’s settings too confusing for even us to figure out. We said yes to too many of the latest features, 3rd party services and user requests.
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Somewhere during Twitterrific’s evolution from the desktop to the iPhone, we forgot how to say no.
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Such was the case with Twitterrific for the iPhone. Companies can get so caught up in the desire to give users the best and brightest features they forget about the dangers of feature creep.
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The inability to say no can also extend to the realm of software development. You’ll usually do anything to please that person even if it goes against your better judgement. When you love someone it’s hard to say no to them.
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